Security technology is becoming increasingly sophisticated thanks to rapid advances in artificial intelligence, connected devices, and mobile-first applications. But detecting a potential threat is still only half the battle. Professional monitoring provides the essential connection between detecting that something happened and determining what happened—and what response is needed.
Noonlight provides API-first monitoring infrastructure built to help security and connected-device providers turn detections into verified, actionable responses. We focus on delivering a better monitoring experience while helping providers build sustainable business models and turn monitoring into new sources of revenue.
Here are seven ways our approach differs from traditional monitoring providers—and why these differences matter for modern security companies.
1. We Filter the Noise Before It Reaches Your Customers
Security systems are getting more advanced, with increasingly sophisticated detection capabilities. But more detections don’t necessarily mean better security. When every event generates an alert, text, or call that requires action, end users can quickly experience alert fatigue. This is especially true when notifications are repetitive, occur after hours, or turn out to be false alarms, creating unnecessary disruptions that can ultimately lead to customer churn.
That's why Noonlight filters events before they become actionable alarms. AI helps screen incoming video events, while Noonlight-trained agents review those requiring further verification to distinguish between routine activity, non-threats, and actual emergencies. This helps ensure customers aren't unnecessarily interrupted, with 99.7% of video verification events filtered as no threat without contacting the end user.
The end result of this alarm verification workflow is less noise, fewer costly false alarms, and notifications when they truly matter.
2. When an Emergency Is Real, We're Built to Catch and Act on It
With so many video verification events proving to be non-threatening or non-actionable, it's vital for providers to filter out false alarms without missing true emergencies. A comprehensive verification and response workflow like Noonlight's helps distinguish between routine activity and situations that require action.
Noonlight's Verify API uses AI as an initial filtering layer to screen out video events that don't require further review. Events requiring additional verification are then reviewed by trained monitoring agents and classified based on the threat identified. When no threat is found, no further action is needed and end users aren't notified. When a credible threat is identified, agents can take the appropriate next steps, including notifying users, intervening, or dispatching emergency services when necessary.
With a missed emergency rate of less than 0.1%, Noonlight helps ensure real emergencies are identified without overwhelming customers with unnecessary notifications.
A Noonlight customer story illustrates how this approach works in practice. When an X-Sense smoke alarm detected a potential emergency, a Noonlight agent responded, communicated with the customer, and dispatched the local fire department once the fire was confirmed, helping save the family's home. This was the first confirmed emergency in more than 200 X-Sense alarms handled by Noonlight, illustrating the importance of connected devices backed by professional monitoring.
3. We Measure Monitoring by How Quickly Events Are Verified
For security providers, response time shouldn't stop being measured once an event reaches a monitoring center. How quickly that event is reviewed and verified is equally important in determining whether action is needed.
At Noonlight, we help our partners deliver a responsive monitoring experience, with a 39-second verification response time. By quickly identifying which events represent credible threats, monitoring agents can determine the appropriate next steps without unnecessary delays.
Capabilities like live Talkdown allow agents to take action directly through two-way audio, potentially deterring threats before they escalate or require emergency dispatch. This adds another layer of response beyond traditional alarm verification, allowing agents to intervene when appropriate.
When it's an actual emergency, every second matters. Fast verification and proactive response capabilities like Talkdown help us work toward our ultimate goal of bridging the gap between detection and response.
4. AI, Video, and Human Judgment Work Together
Modern security technology can provide monitoring agents with significantly more context than traditional alarm signals. But making sense of that information requires a thorough workflow to ensure non-threats are dismissed and real emergencies are identified.
AI filtering, video verification, and trained human review work together as part of Noonlight's monitoring workflow. AI helps identify relevant activity and filter out events that don't require further review, allowing monitoring agents to focus their attention where it's needed most.
After AI filtering acts as the initial layer, trained monitoring agents step in to review more complex events. Human judgment remains valuable in determining whether an event requires intervention, particularly when additional context is needed to understand what's happening.
Capabilities like live video access and Talkdown give Noonlight agents more ways to assess and respond to potential threats. Rather than relying on dispatch alone, agents can use two-way audio to intervene and potentially deter activity before a situation escalates.
5. Noonlight Is Built to Work Behind Your Product
Noonlight products are built to work with and for our partners and their end users, whether you're exploring adding monitoring functionality to an existing product or looking for a partner who can help build and scale an entirely new offering.
Both Verify API and Dispatch API offer flexible integrations across a variety of devices, platforms, and use cases, making it easier to incorporate professional monitoring into existing security solutions.
Rather than treating professional monitoring as a separate, add-on service, Noonlight helps partners integrate monitoring into the products and experiences their customers already use. This creates opportunities to scale monitoring offerings while reducing the need to build and maintain response infrastructure in-house.
One commercial security partner demonstrates how this approach delivers measurable results. By integrating Noonlight's Verify and Dispatch APIs into its existing platform and continuously optimizing its monitoring experience, the provider reduced false alarms for its customers by more than half since 2024. Additional improvements, including AI-powered filtering, helped the partner reduce monitoring costs while delivering a better experience for its customers.
6. The Economics Are Designed to Make Monitoring Easier to Scale
Even if monitoring makes sense to your customers, it has to make business sense for your company. High monitoring costs can make it difficult to offer competitive pricing, expand into new markets, or make professional monitoring accessible to more of your customer base.
Noonlight's pricing model is designed to make professional monitoring more accessible and financially sustainable for security providers. With a cost-effective model designed to support scalable growth, partners can integrate monitoring into their existing offerings, introduce new service tiers, and create additional revenue opportunities without sacrificing the quality of the monitoring experience.
The result is a monitoring solution built to support both your customers' safety and your business's growth. This customer story shows how Noonlight-powered monitoring can become a growth engine within an existing customer base. In just over three years, the provider grew adoption of its Noonlight-powered professional video monitoring solution from zero to more than 8% of its total customer base of 30,000 locations.
Through a gradual rollout involving pilots, expansion within existing accounts, and integration into new customer onboarding, the majority of growth came from existing customers choosing to "level up" by adding professional monitoring to their current security setup.
7. One Integration Can Open the Door to More Than One Monitoring Use Case
Your customers' needs aren't static, and your monitoring capabilities shouldn't be either. As security technology evolves and new opportunities emerge, providers need the flexibility to expand their offerings without starting from scratch.
Noonlight's API-based platform is designed to support a wide range of monitoring use cases beyond traditional security. Partners can expand into commercial and SMB security, environmental monitoring, personal safety, and emerging applications like aging in place and health and wellness. Noonlight also supports opportunities for international expansion, including Canada, the United Kingdom, Ireland, Australia, and New Zealand.
Rather than building individual monitoring solutions for every new product or market, partners can leverage their existing Noonlight integration to explore new revenue opportunities, introduce additional services, and develop solutions that evolve alongside their customers' needs.
The Infrastructure Behind the Monitoring Experience
Behind every Noonlight-verified emergency response is the monitoring infrastructure that makes it possible. For security providers, choosing a monitoring partner isn't just about features, technology, or response times. It's also about knowing that the people and systems responsible for customer safety meet established industry standards.
Noonlight works with UL-listed, TMA Five Diamond-designated monitoring centers, backed by the licensing and permits required to support applicable services. These credentials reflect the operational standards, training, and infrastructure behind the monitoring experience.
For partners, that means access to established professional monitoring operations without having to build and maintain the same infrastructure in-house.
Monitoring Built for What Comes Next
With detection technology evolving so quickly, it's essential for monitoring infrastructure to keep pace. The right monitoring partner can help deliver better outcomes today while providing a foundation for continued growth tomorrow.
Noonlight's monitoring platform is built to support these advancements, helping modern security providers turn detections into action while expanding what their products can offer.
Ready to add professional monitoring to your product and unlock new opportunities for growth? Talk to the Noonlight team about building a scalable monitoring solution.
Frequently Asked Questions About Noonlight
What is Noonlight?
Noonlight is an API-first professional monitoring and emergency response platform that helps security and connected-device providers turn potential threats into verified, actionable responses. By combining AI-powered filtering, trained monitoring agents, and emergency response capabilities, Noonlight helps partners deliver professional monitoring without building their own monitoring infrastructure.
How is Noonlight different from traditional alarm monitoring providers?
Unlike traditional monitoring models that primarily focus on processing alarm signals, Noonlight combines AI filtering, video verification, human judgment, and emergency response in a single platform. With a 99.7% video event filtering rate, a missed emergency rate of less than 0.1%, and flexible API integrations, Noonlight helps providers reduce false alarms, improve the monitoring experience, and scale their offerings.
How does Noonlight reduce false alarms?
Noonlight combines AI filtering with human verification to distinguish routine activity from credible threats. For video verification events, AI helps filter out non-threatening activity before trained monitoring agents review events requiring further attention. This process filters 99.7% of video verification events as no threat without contacting the end user, reducing unnecessary notifications and false alarms.
How quickly does Noonlight verify security events?
Noonlight has a 39-second human verification response time, helping monitoring agents quickly assess potential threats and determine whether further action is necessary. By combining efficient verification workflows with trained human judgment, Noonlight helps providers deliver a responsive monitoring experience without sacrificing accuracy.
Can security companies integrate Noonlight into their existing products?
Yes. Noonlight's API-first platform is designed to integrate professional monitoring into existing security systems, connected devices, and applications. Through solutions like Verify API and Dispatch API partners can add monitoring and emergency response capabilities without building their own monitoring infrastructure.
What types of professional monitoring does Noonlight support?
Noonlight supports a range of monitoring applications, including residential and commercial security, job site security, video verification, environmental monitoring, and personal safety. Its flexible platform also creates opportunities for partners to expand into additional use cases, such as aging in place and health and wellness, as their products and customer needs evolve.
.svg){kind=small}
