Last Updated April 17, 2025
Noonlight, Inc. (“Noonlight,” “we,” or “us”) cares about the privacy of the information we collect about you. This Privacy Policy explains how and when we collect, use, protect, and share your personal information and the rights and choices you can exercise in relation to your personal information.
1. Scope of this Privacy Policy
This Privacy Policy applies to information we collect about you if you reside in the United States. If you are a resident of a country other than the United States, you can click here to access the privacy policy specific to your country. Please note that your use of this website (the “Website”) and the Noonlight services, wherever you reside, is subject to our Website Terms and Conditions.
Noonlight collects and stores certain information from or about you that can be used to uniquely contact, identify, or locate you (“Personal Information”). We collect Personal Information through your use of (i) the Noonlight Application (the “Noonlight Application”), (ii) any combination of products (such as cameras and sensors) and services (including video verification and alarm dispatch) provided to you through a third-party partner (collectively, the “Services”) or, (iii) this Website.
Providers and End-Users of the Services
The Services are provided by Noonlight or a third-party partner of Noonlight (referred to as "Authorized Providers"), that independently sell and provide the Services to their customers through the Authorized Provider’s Interfaces. “End-Users” include users of the Services provided via an Authorized Provider or directly from Noonlight.
Noonlight acts as a data processor and collects your Personal Information on behalf of your Authorized Provider when you use the Services provided by the Authorized Provider, such as during an alarm event or verification event. If you are an End-User of an Authorized Provider, you should also refer to your Authorized Provider’s privacy policy for information about their privacy practices as well as any applicable End-User terms and conditions regarding the use of their services offered, which may include Noonlight Services.
Noonlight ApplicationUsers and Website Visitors
If you provide Personal Information to us through the Noonlight Application or use the Website (a "Visitor"), then Noonlight processes your Personal Information while acting as a data controller.
2. When We Collect Personal Information
When You Provide Personal Information Directly to Us
When you: (i) use the Noonlight Application; (ii) contact us for support; or (iii) otherwise communicate with us (including by phone or email), you may directly provide us with Personal Information. Please do not provide any health-related information. We are not responsible for the storage and transfer of such information.
When Your Authorized Provider Provides Personal Information Directly to Us
When you are an End-User of the Services, your Authorized Provider may directly provide us with Personal Information about your account in order to provide the Services to you, including your account features, settings, devices, and reporting data.
When Personal Information is Collected Through Your Use of the Website or Noonlight Application
When you use the Website or Noonlight Application, Personal Information may be collected by automated means, such as through cookies and analytics. It may also be created and collected through your use of the Noonlight Application or the Services, such as event history, device usage and saved video clips or images. We receive this Personal Information from your computer, mobile phone or other electronic devices through which you may access, browse, download, receive, or otherwise use the Noonlight Application (each a “Personal Device”). We may also receive and process Personal Information that you provide to Authorized Providers in connection with your use of the Noonlight Application.
3. Types of Personal Information We Collect
When you use the Noonlight Application, the Website or an Authorized Provider’s Services we may collect the following:
Identifiers
We may collect Personal Information from you or other users on your account including, but not limited to, your name, email address, home or business address, telephone and/or mobile phone number, and other identifying account or user information.
Account and Device Information
We may collect the following from you or other users on your account: home or business system configuration, features enabled, service packages, IP addresses, device IDs, account and device settings, modes, automation settings, and device usage and performance.
Location-based Information in the Noonlight Application
Some features of the Noonlight Application use location information from GPS, IP address and Wi-Fi to determine a physical location. If you are an End-User and you enable location-based features, we will automatically collect and store location information provided by your Personal Devices. This location information may include your current location or places you have recently visited. When you enable the My Safety feature in the Noonlight Application, Noonlight will collect precise geolocation information from your Personal Device.
End-User Generated Content
When you choose to upload any content including text or photos we may record, store, view, process and provide this content to third-party vendors (“Vendors”) to provide the Noonlight Services to you. You should not provide any sensitive information in the Noonlight Application, including health information, which is not required to use the Website or the Noonlight Application.
Video and Audio
When you use the Noonlight Application or Services from an Authorized Provider that is capable of recording video and/or audio (such as a video doorbell or camera) you are enabling: (i) us; (ii) our affiliates, (iii) our third-party providers of central monitoring station services (“Monitoring Agents”), and (iv) Vendors to record, store, view and process video and/or audio and saved recordings from your Personal Devices. This processing may include the review and analysis of videos and recordings, recordings that identify motion and triggers Authorized Provider’s alerts for alarm or other events.
Data protection and privacy laws may impose certain responsibilities on you and your use of cameras and other devices with audio and video recording capabilities. You are responsible for ensuring that you comply with any applicable laws. For example, you may need to display a notice that alerts visitors to your home or business that they may be recorded using cameras and other devices with audio and video recording capabilities. Noonlight, and its affiliates, take no responsibility for your compliance with these laws. We may also share video and audio recordings with your Authorized Provider if you provide us with your consent to such sharing.
Telephone Conversations and Calls
Calls to and from our customer service, Monitoring Agents, emergency responders, and support lines and online chats made to us on the Noonlight Application, or the Website may be recorded and monitored, including by our employees, Vendors, and artificial intelligence and similar technologies. These solutions may record callers’ voices and conversations, transcribe telephone conversations, use artificial intelligence to identify, authenticate and assist callers, and/or evaluate and make recommendations. Many of these technology solutions and applications include software and related technology from Vendors, and we may share the data collected during calls and communications with these Vendors. By using our Services, including telephone and Website communications, you accept and consent to our collection of such data (including Personal Information) and to our sharing as described below.
SMS Messaging
If an alarm event is triggered by the Services of an Authorized Provider or the Noonlight Application, our Monitoring Agent may contact you via SMS to verify your emergency and dispatch emergency response. If you would like to opt-out of receiving SMS messages you can reply “STOP” or “UNSUBSCRIBE” to the messages you receive.
Other Information Collected via Chatbots
We use chatbots powered by Vendors on our Website and Noonlight Application to provide you with information and support. When you interact with a chatbot on the Website, all the information you choose to provide to the chatbot may be collected and associated with your name or your IP address and a transcript of your interactions or communications with or through the chatbot may be created and stored. You should not enter any information into the chatbot that you would not want saved, recorded, or monitored. By using or interacting with a chatbot on our Website, you understand that you are communicating with automated self-service software provided by one of our Vendors or communicating with our representative through one of our Vendors; in either case, your communications may be saved, recorded, or monitored by us or our Vendor. We and our Vendors may collect, monitor, record and manage any information (including Personal Information) that you may enter in the chatbot or generate by using or interacting with the chatbot and you consent to such use. We and our Vendors may also collect, monitor, record and manage certain device and usage information automatically, including information collected in connection with the chatbot via cookies and other tracking technologies. For more information about how our Vendor, Intercom, may collect, use, or disclose your information obtained by using or interacting with the chatbot, please read their privacy privacy policy.
Cookies, Web Beacons and Website Analytics
When you use the Noonlight Application or Website using your Personal Device, certain information may be collected by automated means, such as cookies. For more Information about Noonlight’s use of cookies, web beacons and website analytics, please visit our Cookie Settings. You may be able to “opt-out” of the collection of information through cookies or other tracking technology by actively managing the settings on your browser or mobile device. Noonlight does not control any cookies or other data collection tools that may be placed on the Services by an Authorized Provider, and this Privacy Policy does not cover the use of such cookies and/or other data collection tools by any Authorized Provider. We encourage you to read the privacy policies of such Authorized Providers to find out more about the information that may be collected by them and the choices you have regarding the collection, use, and sharing of such information.
4. How We Use the Information We Collect
If you are a Visitor or End-User, we may use the Personal Information we collect to:
- Provide the Noonlight Application, Website and Services, which includes contacting End-Users or their designated contacts for an alarm event or verification event;
- Allow Monitoring Agents to dispatch public safety authorities, or similarly categorized responders (fire, emergency medical services, or law enforcement) to your location and share with them any information that you have provided us;
- Notify you about changes to the Website or Noonlight Application;
- Provide you with customer and troubleshooting support related to the Noonlight Application;
- Personalize your experience with the Website and Noonlight Application;
- Evaluate your eligibility for, or provide notifications of, products and services offered by us or our affiliates;
- Protect you, us, or others from security threats by enhancing the security of our network and information systems;
- Identify and prevent fraud;
- Enable or administer our business, such as for invoicing Authorized Providers;
- Improve, evaluate, and develop new and existing products and services of Noonlight and its affiliates (including by aggregating information to understand how our products and Services are being used); and
- Comply with applicable laws and industry regulations.
5. Sharing of Personal Information
We will not share your Personal Information with any other entity except:
- To your Authorized Provider, the company through which you subscribed to the Services;
- To the Monitoring Agents and subsequent emergency responders to verify the alarms and dispatch emergency response;
- When you have opted in to share the information, including but not limited to upgraded subscriptions in the Noonlight Application to connect certain third-party services or devices;
- When you have permitted us to communicate with your designated emergency contacts, we will contact them via SMS or phone about an alarm or verification event;
- When we need to share the information with a Vendor or Monitoring Agent who works on our behalf, provided such entities are subject to confidentiality obligations;
- To our affiliates for the business purposes described in this Privacy Policy;
- To evaluate your eligibility for, or provide notifications of, products and services offered by us or our affiliates;
- When necessary in the case of a merger or combination with, or acquisition of, a portion of our business by another company or entity;
- As necessary in connection with other lawful business purposes; and
- As otherwise necessary when required or permitted by law.
6. Your Privacy Rights and Choices
Depending on where you reside in the United States, certain state privacy laws may apply to the processing of your Personal Information.
6.1. California Residents
If you are a California Resident, then please review the “California Residents Privacy Rights Notice” below for information about your rights and choices.
6.2 Residents in Other States with Privacy Laws
The following rights may apply to the processing of your Personal Information if you reside in a state with an applicable privacy law:
- The right to confirm whether we are processing your Personal Information and to access such Personal Information.
- The right to correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information, and our purposes of the processing of such Personal Information.
- The right to delete Personal Information provided by or obtained about you.
- The right to obtain a copy of your Personal Information that you previously provided to us in a portable and if technically feasible, readily useable format that allows you to transmit the data to another controller without hindrance.
- The right to opt-out of the processing of your Personal Information for purposes of targeted advertising and the sale and sharing of Personal Information as described in the “Notice of Right to Opt-Out of Interest-Based Advertising” Section of this Privacy Policy.
- The right to opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
- The right to opt-out of the collection and processing of sensitive Personal Information.
- The right to obtain a list of specific third parties receiving your Personal Information.
6.3 Notice of Right to Opt-Out of Interest-Based Advertising
We may use cookies and similar tracking technologies on our Website and Noonlight Application (as described in our Cookie Settings) to deliver advertisements tailored to your interests. Our use of such technologies to collect information for interest-based advertising may be deemed by applicable state laws as “targeted advertising,” or a “sale” or “sharing” of Personal Information.
You may opt-out of interest-based advertising by enabling the Global Privacy Control, a browser level tool that automatically communicates your opt-out preferences, or by going the Cookie Settings through the cookie banner or Cookie Policy on our Website. Through the Global Privacy Control, we can process your opt-out in a frictionless manner. You may also submit a request directly to us in accordance with the “Exercising Your Privacy Rights” Section of this Privacy Policy below.
To learn more about the Global Privacy Control, please visit: https://globalprivacycontrol.org/#download.
6.4 Exercising Your Privacy Rights
When Noonlight acts as a data controller, for example when you submit information through the Noonlight Application or our Website, you can exercise any of your rights described in this Policy by contacting us at privacy@noonlight.com. We may need to collect additional information about your previous interactions with Noonlight to verify your identity. You may designate an authorized agent to submit requests on your behalf. To submit a request as an authorized agent on behalf of a consumer, please contact us at privacy@noonlight.com. If we refuse to act upon your request, you may appeal such refusal by contacting us after your receipt of the refusal at privacy@noonlight.com.
If you are an existing End-User of Noonlight’s Application or the Services provided by an Authorized Provider you may view, update, or delete certain Personal Information at any time by logging in to your account. These changes will be immediately made to our records or according to the Authorized Provider’s terms and conditions. If you wish to stop notifications, you may do so through the Noonlight Application. For End-Users of Authorized Providers, you should refer to your Authorized Provider’s privacy notice for more information about your Authorized Provider’s privacy practices, the rights available to you, or to exercise a right under applicable privacy laws. Changes you make to your user profile on the Noonlight Application may not automatically change the records of your Authorized Provider. You should contact your Authorized Provider directly to make changes to its records. If you contact Noonlight directly, we may forward your request to your Authorized Provider.
7. Third Party Websites
For your convenience, some hyperlinks may be posted on this Website that link to other websites not under Noonlight’s control. Noonlight is not responsible for, and this Privacy Policy does not apply to, the privacy practices of those sites or of any companies that Noonlight does not own or control. Noonlight does not endorse any of these websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages. Noonlight encourages you to seek out and read the privacy policy of each website that you visit. In addition, should you happen to initiate a transaction on a website linked to this Website, even if you reached that site through the Noonlight User Interfaces, the information that you submit to complete that transaction becomes subject to the privacy practices of the operator of that linked website. You should read that website's privacy policies to understand how Personal Information that is collected about you is used and protected.
8. Transfer of Personal Information from Outside of the United States
If you use our Website or the Services from outside of the United States, please be aware that your information may be transferred to, stored or processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Our offices and data centers are located in the United States, so some of your Personal Information will be transferred to the United States in connection with your use of the Services. If you are located in the EEA, the UK or Switzerland, then the Privacy Notice to Data Subjects in the EEA, the UK and Switzerland applies to your use of the Noonlight Application and Website. Noonlight uses European Commission-approved "Standard Contractual Clauses" or “Model Clauses.”
9. Privacy Policy Changes
We may change this Privacy Policy at any time. Any changes to this Privacy Policy will be posted on our Website or Noonlight Application. The most recent version of this Privacy Policy is reflected by the version date located below. This Privacy Policy is not intended to and does not create any contractual or other legal right in or on behalf of any party.
10. California and Delaware Do Not Track Disclosures
Noonlight responds to the Global Privacy Control, as described above. With respect to a different preference signal called Do Not Track browser requests, Noonlight adheres to the standards set out in this Privacy Policy and does not monitor or follow any Do Not Track browser requests.
11. Online Privacy Protection of Children
Persons under the age of 13, or any higher minimum age in the jurisdiction where that person resides, are not permitted to use the Noonlight Application unless their parent has consented in accordance with applicable law. If we learn that we have collected the Personal Information of a child under the relevant minimum age without parental consent, we will take steps to delete the information as soon as possible. Parents who believe that their child has submitted Personal Information to us and would like to have it deleted may contact us at privacy@noonlight.com.
12. CONTACT
If you have any questions, concerns, or suggestions regarding this Privacy Policy, please contact us at:
privacy@noonlight.com
or
ATTN: Privacy
8605 Santa Monica Blvd
Suite #46354
Los Angeles, CA 90069
USA
