Security Expectations Have Outgrown Traditional Systems
Security today requires more than just sending an alert when something seems off. Many alarm systems are outdated, and even newer ones fall short on their own. Customers expect immediate, accurate threat assessments and fast, reliable responses when it matters most. That’s why many security providers are adding an extra layer of protection and real-time support by integrating video monitoring into enterprise security and personal safety solutions.
Our latest report, 5 Benefits of Professional Video Monitoring, breaks down how this powerful service improves threat detection accuracy, reduces false alarms, minimizes disruptions, and speeds up emergency response when it really counts. Professional video monitoring gives security teams greater control and visibility and makes your customers feel safer — all while creating new opportunities to grow your ARR.
The five benefits include the ability to:
- Ensure 24/7 Proactive Protection - Traditional security offerings typically leave it up to the users to manage their alarm services around the clock. With video monitoring, trained experts investigate potential threats, often before an alarm even sounds. This proactive approach lifts the burden from users and ensures that alarms are addressed quickly and professionally.
- Eliminate False Alarms and Disruptions - False alarms can be a major headache — disrupting customers, overwhelming emergency personnel, and sometimes even leading to hefty fines for users. Professional video monitoring, powered by a combination of human experts and AI analytics, quickly identifies and dismisses false alarms. In fact, out of 16 million events verified for Noonlight clients, 97% were false alarms and were eliminated without causing any customer disruption.
- Speed Up Emergency Response with Verification - In an emergency, where every second counts, video monitoring transforms the 911 experience. Trained agents verify emergencies and send video, along with critical data, directly to the Public Safety Answering Point (PSAP). This enables dispatchers to prioritize responses and gives emergency responders better insight to assess the situation.
- Provide Real-Time, End-to-End Support from Live Agents - Customers want more than just a "set it and forget it" system. They want help from a real person, not a chatbot. Live agents stay in constant contact with users from the moment an alarm sounds until help arrives. Plus, they can trigger local alarms, lock doors, or even de-escalate threats through real-time talk-downs.
- Increase Customer Loyalty and Revenue (ARR) - As customers demand more reliable and responsive security solutions, many are willing to pay more for the expanded services. Professional video monitoring not only satisfies market demands, it also drives growth. With this added service component, many customers choose to upgrade to premium plans, and some even qualify for insurance discounts. One Noonlight client, for example, grew their offering to over $20 million in ARR in less than five years.
After reading the report, let’s talk about how integrating professional video monitoring into your security offering can help you increase your portfolio, boost revenue and loyalty, and provide your customers with the services they expect:
- 24/7 protection
- Fewer false alarms
- Faster emergency response
- Live agent support from alarm to resolution
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