In a world drowning in digital alerts, the biggest challenge for security providers isn't collecting more data — it's turning meaningful signals into life-saving action. That’s what we do at Noonlight, driven by our 3 guiding principles:

• Zero missed emergencies
• Faster resolution
• Zero unwanted disruptions

In 2025, we put these principles into practice, delivering faster verification, fewer false alarms, and better outcomes at scale for our partners.

It’s all in our latest infographic, Raising the Standard for Emergency Response. Beyond the numbers that showcase our core competencies, what resonates most is this: fast, verified, human-backed emergency response works — even at scale. 

Keep reading to learn how Noonlight’s focus on speed, accuracy, and trust translates to real outcomes for our partners and their customers.

The noise problem: Customers expect action, not alerts

With video and connected devices now ubiquitous, the industry’s biggest challenge is no longer detection — it’s interpretation and effective response. Customers aren’t just overwhelmed by alerts; they’re drowning in an ever-expanding volume of raw data. Cameras, sensors, and connected systems generate constant signals, but without context, that information becomes noise rather than insight. 

This overload is driving a fundamental shift in expectations. Customers no longer want systems that simply surface alerts and push decisions back onto them. Instead, they expect security solutions to intelligently filter the noise, apply context, and take appropriate action based on what actually matters. The value lies not in more data, but in systems that can understand situations and resolve them.

By its very nature, emergency response must be fast, accurate, and well-informed. Systems need to interpret context and make smart decisions in real time, rather than placing that burden on users during stressful or uncertain moments. Our vision is automatic safety: systems that work even when users are distracted, asleep, or unable to respond —  turning overwhelming data into meaningful, decisive action.

Operational proof: Outcomes over activity

Unlike traditional systems that measure “activity” — like how many alarms were triggered — we measure outcomes. These operational metrics demonstrate that our products are not only busy, but they’re also extremely effective.

Key Noonlight highlights from 2025 include:

• Over 7.4 million verifications to date: The sheer volume we handle demonstrates the scale of our operations.
• 99.3% false-alarm filtering: This is critical for building trust and ensures that partners and end users are alerted only to true emergencies.
• Fast human review: Our agents review events in just seconds, ensuring an industry-leading rapid response.

These aren't "vanity metrics" — they’re proof that we can separate real risk from noise and act quickly enough to have a positive impact.

The critical role of the ‘human in the loop’

As AI capabilities advance, intelligent systems are increasingly doing the heavy lifting — filtering vast amounts of noise, verifying signals at scale, and continuously improving as models and data evolve. This ability to process and interpret information far beyond human capacity is core to how modern safety systems work. 

But even the most advanced AI has limits. A small percentage of situations remain complex, and ambiguous, or high stakes — especially when interpreting messy security video or evaluating nuanced risk. That's where humans are intentionally brought into the loop. Rather than reacting to every alert, trained operators focus their expertise on situations that require judgment, context, and accountability. 

At Noonlight, AI acts as a powerful force multiplier: filtering the majority of signals, prioritizing real risk, and enabling faster, more informed responses. Human operators then step in for true or hard-to-interpret emergencies, providing oversight, decision-making, and responsibility as needed. This is not a fallback, it's a deliberate system design.

That commitment is clear in our operations. While many industries optimize for speed and efficiency, Noonlight invested nearly 5,500 hours last year supporting end users and 911 call centers. More than a metric, this reflects our belief that safety requires both intelligent automation and human care. Whether we’re escalating real threats or providing reassurance, our goal remains the same: apply AI at scale, and bring in human expertise where it has the most impact.

A modern monitoring approach for modern security providers

Our partners choose Noonlight because we manage the complete end-to-end, and inherently complex operation of 24/7 emergency response. We remove operational risk — staffing, training, quality control, compliance, and relationships with emergency response agencies — so our partners can focus on building great security and safety solutions.

Noonlight’s competitive advantages include:

• Modern API-Driven Platform: Flexible and easy to embed emergency response monitoring into products across a variety of use cases — in as little as a few lines of code. This bypasses the complex setup required by many industries we support still struggling with legacy systems.
• Verified Response at Scale: Partners trust us to verify incidents from sensor and video data and coordinate the right emergency response — without having to absorb the cost to build and manage that complexity themselves.
• Two-Way Context: We provide context such as "this is routine employee activity" or "this is a suspicious person." This rich, two-way data flow allows our partners to build smarter, stronger workflows and experiences within their platforms.
• Focus on Outcomes: By filtering false alarms and targeting zero unwanted disruptions, partners deliver better outcomes for end users — not just more notifications.

Looking ahead: Automatic, proactive safety

A new safety ecosystem is emerging at the intersection of cloud software, real-time data, and verified response. Traditionally, security has been reactive: alarms are triggered when damage or harm has likely already occurred. Unfortunately, for many legacy providers, it still operates that way.

As an industry, we are collectively dealing with the most valuable thing there is: a person's life or security. Knowing there is a human on the other end of every alert grounds our decisions and actions, reinforcing why the human element is critical to proactive, informed verification and response. 

Achieving this vision requires continuous investment in Noonlight’s "engine" — a combination of AI, product enhancements, global 24/7 monitoring, and trained humans at the helm. Together, these capabilities enable us to uphold our guiding principles and make our platform faster, smarter, and easier for partners to embed. 

As our vision scales, Noonlight’s advanced monitoring solutions reliably transform meaningful signals into life-saving action, setting a new standard for proactive, automatic safety and security.