False alarms are more than just a nuisance — they're costing your security business money, frustrating customers, and overloading emergency responders. If you’re still relying on outdated alarm verification methods, you may be losing revenue and customer trust without realizing it.
It’s time for a smarter approach.
Our latest infographic, “False Alarms: Bad for Business,” highlights a major issue: 97% of nearly 16 million alarm triggers verified for Noonlight clients were false. These false alarms strain resources, slow emergency response times, erode customer confidence and can lead to costly fines — causing some users to reconsider their security services altogether.
False alarms: The hidden cost to your business
Many alarm systems struggle to distinguish real threats from everyday activity, resulting in unnecessary customer disruptions. According to Noonlight’s data, the most common false alarm triggers include:

This issue extends beyond just security providers. According to Parks Associates, 62% of security system users have experienced at least one false alarm leading to a 911 call, and 1 in 10 has dealt with five or more.
These alarms are overwhelming emergency response systems, leading to an excessive number of unnecessary dispatches, which in turn drain resources and delay response times for genuine emergencies. Therefore, response times are also suffering — police take an average of 146 minutes to respond, if they do at all, compared to the 30-minute response time customers expect.
That’s causing many municipalities to impose stricter regulations, requiring alarm verification before dispatching police. Some areas have resorted to fining customers up to $150 per false alarm, forcing end-users to choose between paying penalties or turning off their security systems altogether — leading to lost business for providers.
The Solution: Reduce false alarms by 97% with Noonlight
As false alarms become an increasingly significant issue, security providers need a more efficient way to verify alarms, safeguard their clients, and protect their bottom line. Fortunately, Noonlight’s approach combines the expertise of human monitoring agents with advanced emergency verification technologies. Our advanced remote video monitoring and emergency response solution reduces false alarms by 97%.
Here's how:

Turn false alarm reduction into a competitive advantage
False alarms don’t have to hurt your business—they can be an opportunity to stand out with better verification and protection. Customers want reliable protection, and municipalities demand better alarm verification. With Noonlight, you can deliver both.
Take the next step: Integrate Noonlight’s verification today to reduce false alarms, strengthen customer loyalty, and drive recurring revenue.